UnchainedTV launches daily live coverage of 207-mile march to end animal testing

UnchainedTV is airing daily live coverage of the March to End Animal Testing, a 14-day, 207-mile protest route across New York that began Sept. 12 in Albany and ends Sept. 26 at Marshall BioResources in North Rose. The campaign is drawing nearly 1,000 advocates and pushing for an end to federal funding for animal testing, a ban on dog experimentation and greater transparency in lab oversight.

Why it matters: - UnchainedTV is giving the March to End Animal Testing a dedicated daily broadcast platform across streaming TV, Facebook, YouTube, LinkedIn and X. - The march is designed to pressure policymakers and the research industry on animal testing, taxpayer funding and breeding facilities. - The final stop at Marshall BioResources could amplify scrutiny of one of the country’s largest beagle-breeding operations.

What happened: - UnchainedTV began exclusive daily live coverage of the March to End Animal Testing, a 14-day, 207-mile march across New York State. - The march started Sept. 12 at West Capitol Park in Albany. - The march is expected to end Sept. 26 at the gates of Marshall BioResources in North Rose, New York. - The march organizers say nearly 1,000 advocates are taking part. - UnchainedTV host Jane Velez-Mitchell is anchoring the coverage from the studio. - UnchainedTV reporter Jami Sassone is following the march on the ground and filming speeches at each stop.

The details: - The march opened with speeches from co-founders Ella Magers and Gretchen Primack, activist attorney Wayne Hsiung, Wayne Pacelle of Animal Wellness Action, PETA’s Matthew Braun and Ashley Byrne, singer-songwriter Vanessa Dawson and actress Allison Pill. - UnchainedTV’s coverage includes special guests such as actress Nina Bergman, anti-vivisection activist Hoorik Telle and former law enforcement investigator Tiffany Brunelli. - Organizers say the campaign has four core goals: end federal funding for animal experimentation, ban the use of dogs in experimentation, increase transparency and accountability, and shut down major breeding facilities. - Advocates want more money shifted toward human-relevant research methods, including organ-on-a-chip technology. - The transparency push includes full disclosure, independent oversight, stronger whistleblower protections and stricter enforcement of regulations. - The campaign is applying pressure to facilities including Marshall BioResources and is also aiming to dismantle the commercial breeding pipeline. - Organizers say Marshall BioResources is the nation’s largest beagle-breeding facility and estimate it houses at least 16,000 beagles. - Previous victories cited by organizers include the closures of Envigo and Ridglan breeding facilities. - A prominent speaker event is scheduled for Saturday, Sept. 26, outside Marshall BioResources. - Organizers allege animals at the site are experiencing cruelty and suffering. - Marshall BioResources denies the allegations, says it operates in full compliance and says it has received a clean bill of health from the USDA. - UnchainedTV says the effort is part of a digital strategy to highlight animal rights issues that mainstream media often overlooks. - Jane Velez-Mitchell said UnchainedTV is filling a gap for animal-loving viewers who are overlooked by mainstream media. More information

Between the lines: - The march borrows the symbolism of landmark protest movements such as Gandhi’s 1930 Salt March and the 1965 Selma civil rights marches. - The focus on dogs, federal funding and breeding facilities suggests organizers are trying to build a narrower campaign with winnable targets that could broaden public support. - The live multi-platform coverage appears aimed at turning a protest march into a sustained media event rather than a one-day demonstration.

What's next: - Coverage continues daily through the Sept. 26 finale in North Rose. - Organizers are pushing for turnout and attention at the event outside Marshall BioResources. - UnchainedTV says viewers can watch the full daily coverage and follow the movement through March for Animals.